Services

Manager

Data Strategy Consultant

I lead your data organisation to excellence. From a traditional IT infrastructure to a state of the art integrated agile organisation – I have seen it all by now. And I know what to do.

I build your data strategy and synchronise it with your company strategy. Only when both are perfectly aligned, data can truly unlock the hidden value of your business model.

Industries I've worked with

Logistics

  • Data Maturity Assessment, Tech Audit, and prototype scoping for the European division of a global logistics company.

Mobility & Transportation

  • Data Maturity Assessment and development of a Data-Driven Marketing Plan for a mobility solution software provider owned by a global automotive brand.
  • Marketing & CRM data strategy for a major airline.

Optics & Electronics

  • Data Readiness Assessment with focus on CRM Data for an internationally renowned camera brand.

NGOs
 

  • Organisation-wide data strategy for the German division of a UN agency.

Financial Services (Banking, Insurance, Loyalty Cards)

  • B2B data monetisation strategy for a loyalty card program provider owned by a major bank.
  • Data activation plan for a financial services company.
  • Co-Development of a marketing data hub for a major German insurance provider.

e-Commerce
 

  • Development and execution of a fully fledged data strategy & construction of a Marketing Data Hub for a global footwear & apparel retailer.
  • Marketing data strategy and tracking implementation for another global footwear brand.
  • Data strategy (focus on marketing, logistics and fulfilment) for a German e-commerce heavyweight.
  • Construction of a financial data warehouse and a fully integrated order-to-cash invoicing process for an e-commerce travel company active in 17 countries.

Marketing & Affiliation

  • Development and execution of a company-wide data strategy; Ad Interim Management of a 20 people team (Business Intelligence, Data Engineering, Machine Learning) at Visual Meta / Ladenzeile (part of Idealo GmbH).
  • Business Intelligence Re-Vamp & Setup for an international discount voucher & affiliation platform.

Media

  • Development and implementation of marketing analytics solution for a digital TV product for major German media company

SaaS

  • Data Maturity Assessment & Development of a company-wide data strategy for a HR software provider

Education & Language Learning

  • Business Intelligence Audit and Marketing Tracking Setup for a language learning provider

Pharmaceutical

  • Data Maturity Assessment, Data Discovery Project & Business Intelligence Application Prototype Development for the German and EU divisions of a global biotech company (NYSE-listed)